YIELD OPTIMIZATION SIMPLIFIED

Who we are:

Oak Barrel Media is a boutique consulting firm focusing on publisher revenue operations. With a combined 20 years of experience in maximizing publisher revenue through programmatic advertising, we consider ourselves tenured in the business. Robust connections on the demand side paired with a proven methodology for optimizing and managing yield have given a winning track record to our clients. Starting at the ad server and ending in billing, we are capable of managing the entire ad stack in a manner bespoke to a publisher’s desires and product interests. OBM is well versed in mobile web, desktop, in app, data, and video inventory executions.

Over the course of many years, we’ve dedicated our time to publishers of all sizes. While we mainly focus on medium to larger pubs, we’ve also effectively worked with smaller sites with high value audiences. On the other end of the spectrum, we’ve also consulted with publicly traded companies to strategically consult on what their current teams have accomplished. We are well-versed in monetizing UGC as well as curated content. Our customer list features many comScore 100 sites.